About Amanda Norman

Amanda Norman Photography

Dark, Gothic, horror and alternative photography isn’t everyone’s cup of tea…

Over the years, people have tried telling me to change my genre of photography if I want to make a living out of it. I simply can’t do this as I find traditional photography mundane.


Who is Amanda Norman?

Born in 1971, Amanda Norman is not your average female. Walk into Amanda’s place that she shares with her partner Mark and you’ll find skulls, witches, masks and lots more ghoulish items decorating the shelves and walls. She currently resides in the Georgian quarter of Liverpool and there finds lots of inspiration for her Gothic horror photography.

Amanda loves Gothic horror and finds the unknown to be scary, but enticing.  She tries to project her passion, her thoughts and feelings of the genre onto the viewer.  What is it about creepy imagery that unnerves people and how do you capture someones imagination with a photograph?

 Why Gothic Horror and Alternative Photography?

There’s something about Gothic horror and the old tales of vampires, ghosts, demon’s and poltergeists that scares me a lot.  I think it’s the unknown element as you find yourself wondering if these creatures exist and if they do, I don’t want them anywhere near me.  Why do people write about them in the first place if they don’t exist?

I remember as a child catching my first glimpse of Frankenstein’s monster on the old Universal Horror films stumbling through a creepy graveyard and it got my imagination going.  I was hooked!

Then along came TV programs like The Addams Family and my favourite, The Munsters.  In my teenage years, Hammer House of Horror scared the living daylights of me. Who remembers The House That Bled to Death?

Of course I have to mention my love of Hammer Horror and their vampire films that were based on literary classics from authors such as Bram Stoker and Sheridan Le Fanu.

I believe that there are things hidden that only a few of us will ever see or experience in our life times.  The mundane amongst us will shrug that thought off immediately stating that it’s a lot of rubbish, but those of us who are open minded will at least question the existence.  Take for example ghosts or spirits.  I myself have experienced things that I don’t have an answer for and trust me, I am very skeptical.

When I was about the age of 5 or 6 yrs old, I used to play a game were I would lie face down on my bed and float through it to lie on the floor.  The dust particles would tickle the insides of my nostrils due to my mother never cleaning underneath the bed.  If I heard someone come up the stairs, I’d be transported back to my body in a flash.

I was always scared of going down the stairs in the old house in Heysham, near Morecambe as I used to think that a mad man would peer over the banister and come after me.  I always used to edge down slowly with my back against the wall, facing the banister and once half way down, I would run the rest of the way.  What made me this scared?

Years later my daughter had an imaginary friend and at the same time, I would often see a shadow darting past out of the corner of my eye.  There was no explanation for the shadow.

I was once in a cemetery when I got a strong powerful feeling of being watched.  I turned around and I can only describe it as a kind of heat shimmer moving past me, but I wasn’t terrified. Nervous yes!

What got you started with photography?

As a child I lived by the coast and I used to frequently visit St Peter’s churchyard that sat overlooking Morecambe bay. Unfortunately for me, I had to move away under dreadful circumstances and I’ve always had a yearning to move back as I miss it.  I remember spending many hours in this graveyard, studying the inscriptions and sensing a strange atmosphere, but not being scared.


I wanted to recapture these feelings that I had as a child, so I arranged a mini break to specifically take photographs so that I would always have them to treasure.  Armed with my Fuji compact camera, I happily snapped away, but, when I returned home and looked at the photographs, they were so flat and boring that they never projected any of the emotions I wanted to feel.  They were just pictures.  I was horrified with the results, but it was at this point that I realised that photography is an art and a challenge.  I was hooked!

Descendant of Old Chattox, a Pendle Hill Witch?

Old Chattox and Anne Redferne taken from William Harrison Ainsworth's 1849 novel, The Lancashire Witches

Old Chattox and Anne Redferne taken from William Harrison Ainsworth’s 1849 novel, The Lancashire Witches

I have always been fascinated with the memory of my Grandad telling me that I was a descendant of Old Chattox (Anne Whittle) hung for witchcraft in Lancaster on 20 August 1612.  I don’t know how true this is, but I tried to do my family tree once and I gave up due to a lack of personal information from old mother dear.

What do you like to photograph most?

If I’m inspired by something that has an element of creepiness or unknowing to it, then I’ll photograph it.  This could be ruins, Victorian cemeteries, old Gothic graveyards or just a tree.  It’s whatever catches my imagination.

In regards to portraits, these are becoming a great source of fun and intrigue.  I love to meet new people and I enjoy their reactions to their finished portrait. I don’t set out to create a vampire, werewolf or zombie.  A lot of the time, my lens reveals ones true hidden soul, hence ‘What Does Your Soul Say About You?’

Do you have any other talents?

I enjoy Tarot reading a lot as I get a lot of satisfaction out of a good reading.  Empathy is such a strong energy that can boost ones own energies.

I also enjoy finding new mediums to display my photography.  I currently create photo jewellery that can be seen in my online store, but for a Christmas present (2014), I created a photo jar for Mark’s mum and she loved it.

What camera equipment do you own?

I currently own a Nikon D7100 with a number of lenses to choose from.  You don’t need an expensive camera to take a good photograph.

Who inspires your work?

I’ll never forget the time when I was flicking through channels, as you do when you have so many and you’re not even spoilt for choice, when I heard the deep tones of a man talking whilst walking through some creepy woods.  This immediately got my attention so I flicked back and within a couple of minutes, I was in awe!

I thought it was just me who had a passion for this type of photography, for finding creepy places and telling stories about them.  This TV program titled The Twilight Hour introduced me to the late Sir Simon Marsden who will forever remain the master photographer of this genre for all eternity.  http://www.simonmarsden.co.uk

Further information about Amanda

Student Timothy P Flynn got top marks for his project about Amanda’s Work.  Click here to read it!

Below is a collection of links to other websites featuring interviews with Amanda

Alternative Portrait Service

Amanda has teamed up with her talented daughter, Kerry Sheree who is a qualified and professional make up artist. Together they offer clients the opportunity of their very own photo shoot.  For further information about the alternative portrait service, please click here.

Below you will find Amanda’s most common questions and answers.  If you have any further questions, please comment below or feel free to contact her using the link above.



  1. just wanted to let you know that i enjoy your work very much it really amazes me because im too into dark images and stories. i am a 17 year old writter with a hint of passion for dark photography and for my project in school i am going to do my report on you ((:

  2. Thank you for your kind comments and I wish you well with your school project.

  3. Amanda,

    You are a brilliant photographer. I bet Simon Marsden would be pleased. i like the way you combine several elements in each photo.

  4. Thanks Sherry for your kind comments. It means a lot to me, especially coming from you.

  5. David Borensztajn


    out of all the dark photographers you have to be the most adventures and devoted, i mean going all the way to Transylvania just to take some photos, thumbs up. i am in year 11 and i am studying photography and have an interest in dark photography and also Low-Key photography and i am inspired by your work, also one question, with your works, do you shoot straight into black and white or is that a photoshop job?

  6. Thanks for your feedback. I had always wanted to go there for a holiday and I took the chance and it was worth it.

    I always shoot in colour for everything and then convert to B&W later. Good luck with your studying.

  7. I have to type this quickly as I am at school, but I really like your work, particularly your photography in graveyards and cemeteries, and am just going to have to incorporate the style of your work into my own project, i’ve been searching for hours and have just found your work great. You should do full time photography if you get the chance! 😎

  8. My friend Chelsea told me about your work and I just had to come and see it straight away!
    I am in love with your portraits, and have just read all of the above and couldn’t agree more 😀
    I might have missed it on your site already, but I was wondering if you had any prints for sale?

  9. Hi Lexy and thanks for your feedback.

    Prints are on sale at http://www.amandanorman.com/shop

    If you have any problems, just give me a shout!

  10. Hi Chelsea, thanks for the feedback and if I had the chance, I would certainly do photography full time. 🙂

  11. Hi Amanda, im a highschool student, an i love your work! also just wanted to say hello> 😀

  12. Im 15 years old and I love your photography, mainly because I love gothic styled stuff but your photography is amazing, Im aiming to be as good as you one day

  13. Thank you Johnny.

    All you need is passion. 🙂

  14. I actually love your work! You’re going to be a huge part of my A-Level photography project because I can’t find anything quite as enticing as your work!
    Love, love, love it!!

  15. Thank you Izzie for your kind words and good luck with your project.

  16. I am very inspired by your work. I am basing my A-Level project on your work. It took me ages to find a photographer that did something like you do. none of which are as good as your work. Your work is fantastic. Thank you for taking some very interesting photos and would love to see more of your work!! keep up the good work.

  17. Thanks Charlotte and good luck with your A-Level project.

  18. I have just come across your work and I am absolutely blown away by it! Carry on and on!

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